Here we go again with the Pseudo Male Crisis. I don't know what part about this society doesn't understand. When it offers men the choice between a Shit sandwich and Argentinian steak, it can't figure out why they pass on the sandwich.
Maybe it's because it isn't the men who are in Crisis but rather the society that is being rejected by them that is.
A leading psychologist has warned that young men are facing a crisis of masculinity due to excessive use of video games and pornography.
In an interview on the BBC World Service's Weekend programme, Zimbardo spoke about the results of his study, an in-depth look into the lives of 20,000 young men and their relationships with video games and pornography.
He said: "Our focus is on young men who play video games to excess, and do it in social isolation - they are alone in their room."
"Now, with freely available pornography, which is unique in history, they are combining playing video games, and as a break, watching on average, two hours of pornography a week."
Zimbardo says there is a "crisis" amongst young men, a high number of whom are experiencing a "new form of addiction" to excessive use of pornography and video games.
Zimbardo gave a TED talk in 2011 outlining the problems facing young men's social development and academic achievement, which he puts down to excessive use of porn, video games and the internet.
He cited the example of a mother he met while conducting the study whose son does not see the problem in playing video games for up to 15 hours a day.
Zimbardo said: "For me, 'excess' is not the number of hours, it's a psychological change in mindset."
Giving an example of the mindset of a gaming and pornography-addicted young man, he says:
"When I'm in class, I'll wish I was playing World of Warcraft. When I'm with a girl, I'll wish I was watching pornography, because I'll never get rejected."
Zimbardo claims that this relatively new phenomenon is affecting the minds of young men.
Yeap, I just can't imagine what the problem is. Gone Ghosting... Making the best of a very, very bad situation.